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PR нового времени [Jul. 21st, 2005|10:41 am]
Кто из вас, дорогие читатели, занимается разного рода маркетингом в России?

Очевидную идею рекламы в блогах уже многократно (лень ссылки искать -- все, кому надо, видели... вот не самая толковая из недавних в advertka, например) обсуждали в ЖЖ и за его пределами.

А начали ли вы уже измерять её эффект?

В Калифорнии вот про это разговаривают:

Subject: 7/27, PR's Future: A Funny Thing Happened on the Way to the Press Conference

Here's a lunch panel on PR's future: the hot topics of blogs, portals, RSS
feeds, and how they fit into the marketing and PR mix.

Nancy Tubbs

NorCal Business Marketing Association presents:

PR's Future: A Funny Thing Happened on the Way to the Press Conference

DATE/TIME: Wed, Jul 27, 11:30am-1:30pm

LOCATION: David's Banquet Facility, adjacent to Santa Clara Convention
Center, 5131 Stars & Stripes Drive, Santa Clara

COST: $35 prepaid for members; $48 prepaid for nonmembers.

A funny thing happened on the way to my press conference....Nobody was
there. It had already happened. Online. Through blogs, portals and RSS
feeds. My message was already out there. Was it the message I wanted to
send? Did it reach the right audience?

July's BMS luncheon will feature a panel of PR professionals from Agilent,
Hoffman PR, Hayes Marketing, Maestro Marketing & PR, and Ron Wilson,
executive editor of EETimes. They will discuss the future of PR and how to
navigate in the electronic frontier, measuring results, and how to design
PR programs to succeed in the new environment.

Website: http://www.norcalbma.org
Email: info@norcalbma.org
Phone: 650-631-4262

А модную тему построения сообществ, которую в качестве бизнеса успешнее всех в России, по-моему, продвигает в жизнь skuznСерёжа Кузнецов, в Калифорнии обсуждают с технологической стороны. Сдаётся мне, не туда они смотрят...

Subject: 7/27, SDForum: Architecting Community & Collaboration Solutions

This promises to be a very popular event: a panel of experts on how to
implement community and collaboration aspects to your organization
(business, nonprofit, public sector). Technology choices and best
practices will be covered.

Nancy Tubbs

Software Development Forum (SDForum) presents:

SDForum: Architecting Community & Collaboration Solutions

DATE/TIME: Wed, Jul 27, 6:30pm-8:45pm

LOCATION: Golden Gate Club, 135 Fisher Loop, Presidio, San Francisco

COST: $10 SDForum and SofTECH members, $20 Non-members; at the door
add $10 to member and non-member prices.

We predict virtually every business (as well as every nonprofit, church,
and political campaign) will add at least one and probably several
collaboration and community solutions in the next five years.

Join us at our panel discussion to hear how implementers in business,
politics and nonprofit groups made their organizations successful with
this software!

* Eugene Eric Kim, Cofounder and principal, Blue Oxen Associates
* Tony Christopher, Founder of Digital Places
* Sylvia Marino, Community Manager, Edmunds.com
* Zack Rosen, Founder and Director of CivicSpace Labs
* Scott Wilder, Group Manager, QuickBooks.com and Intuit, Inc.

Website: http://www.sdforum.org/community
Email: registrations@sdforum.org
Phone: 408-494-8378

life in digital era